Posted by WAM NY Marketing Committee
By Colleen Sharen, May 20, 2013, as seen on the Thinking is Hard Work blog:
Women are over-educated and under-developed. Yup. We think that going to a training class is the solution to our “development needs”. Thus, more than 50% of both undergraduate and master’s degrees are now granted to women. But women still aren’t attaining senior leadership positions at the same rate as men.
This is a messy problem. There are lots of social and structural reasons that women aren’t rising to the top. Today, I’m going to focus on one of the things that women do to themselves – we mistake training for development.
The other day I spent a long lunch with a dear friend. She has a new boss. He has asked her to create a personal development plan for herself for the next year. She’s in marketing, so she wanted to know what marketing courses she should take. And (ironically, for someone who teaches marketing), I told her not to take any marketing courses. She already knows more about B2B marketing than anyone at her firm, and already knows more practical B2B stuff than most of her would be instructors. What should she do?
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WAM NY Marketing Committee.